In: Real Estate

Property Styling vs. Interior Décor – What is the Difference?

From a layperson’s perspective, property styling is not different from interior décor but, t

his couldn’t be further from the truth. While both focus on the improvement of the appearance of a home, they differ in several areas, including their objective, clientele and the approach used to achieve them.

The following are the most significant differences between property styling and interior décor.

Objective

Property styling, also referred to as home staging, is a process that aims to improve a home in preparation for an impending sale. The ultimate goal of property styling is to ensure that the homeowner gets the best possible value for their property.

During property styling, the stylist will identify any elements in a property that may hurt its valuation or turn away prospective buyers. They will then come up with ideas to fix the issues or improve on existing features to enhance the overall value of the property. This means that property styling is usually a race against time, especially if the seller needs the money urgently.

Interior décor, on the other hand, aims to improve the aesthetic appeal of the home to suit the taste of the owner. The process involves aspects such as space optimization, improving furniture layout, and painting the interior space in a way that appeals to the proprietor. It is also worth noting that the interior designer works with the desires of the owner, unlike in home staging, where the stylist’s opinion gets prioritized.

Property stylists vs. Interior designers

Property stylists must be savvy with the latest designs and trends in real estate. This ensures that they recommend schemes that appeal to the prospective buyer in the location of the property on sale.

The primary role of the stylist is to make sure that the home gives an excellent impression to interested buyers. For this reason, they have the responsibility to showcase the best features of the house through photography. 

The prevailing trends influence the choices made by property styles in the area. Also, they tend to favor neutral coloring schemes because they appeal to a broader audience and more straightforward to modify than personalized patterns.

Interior designers first listen to your desires and then use their knowledge to ensure that the final output is in line with those requirements. After consulting with you, the interior designer will then scour the market and find the furniture and other home accessories to match your preferences.

Regarding space, the interior designer seeks to balance between optimization and your preferred lifestyle. If you like partying, the designer will identify how to create space for accommodating guests without interfering with other installations.

Clientele

The last significant difference between property styling and interior décor lies with their client base.

Property stylists work with individuals who are looking to sell their property. Their role is to ensure that the home goes for its correct value within the shortest time possible.

Interior designers have a much broader client base. The first group is homeowners looking to enhance their homes to personalize their homes to bring out their personality, as well as appeal to their preferences. Mostly, interior designers work with people who want professionals to assist them in realizing their dream interior décor designs.

The other groups that work closely with interior designers are property developers and real estate agencies that are looking to improve the appeal of newly developed suites. Here, the role of the interior designer is to advise on ways through which the aesthetic of the new home can be improved to attract new customers. The difference with property styling is that interior designers do not operate in a limited timeframe.